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Lyon starts search for social media influencers

Lyon College is launching its inaugural class of social media influencers this fall.

Select students will be invited to promote the Lyon brand on their personal social media platforms, such as Instagram, Snapchat, and YouTube. 

The marketing department will start with a “class” of five Lyon students. The application period opened on Thursday, July 25, and the selected students will begin in September.

But what’s in it for the influencers? Whichever student produces the most creative and engaging content by the end of the academic year will win $500. 

“Most students already love using social media,” said Lyon Associate Director of Communications Madeline Pyle. “Now they have the motivation for posting about their college experience and sharing their love for Lyon.”

Other incentives throughout the year include: an allowance for Lyon swag, promotion of the influencers’ social media accounts and content on Lyon’s social media platforms, an influencer retreat with free food and marketing and public relations tips, an official Lyon social media influencer shirt, and certification that the student is “an official college influencer.”

“We already have several departments that have agreed to offer additional perks. These will be extra surprises we’ll announce to our influencers throughout the school year.”

The influencers are required to have a strong presence on two or more social media platforms, the ability to create fun and engaging content, willingness to show off their personal Lyon experience to the public, a GPA of 2.75 or higher, and a unique following. The students must be able to provide a social media report monthly tracking their engagement, and they must allow the marketing team to follow and review their social media profiles.

A 2019 Pew Research study found that 85 percent of American teenagers use YouTube, which is the second-most-visited online platform for teens, behind Snapchat. Having grown up surrounded by digital tools, these students go online to embark on informal searches for prospective colleges. 

“Our influencers can give prospective students a real look at the Lyon experience, and statistics show that Generation Z is more likely to listen to our students when considering a college,” said Pyle.

Social media influencers can offer a level of transparency to viewers that admissions counselors cannot achieve, and they are the new way high school students determine where they want to go to college.

All applicants will be reviewed by the Dean of Students and must be a Lyon College sophomore, junior or senior to apply. The application deadline is August 23.

For more information, visit lyon.edu/influencers.